If you’re a modern business owner, you know how important it is for you to have a solid online presence. With the number of consumers who look for businesses through the Internet and conduct online research before ever making a purchasing decision, it’s vital that you have your name in front of your target market with a positive reputation to back you up. But if you’re still a young business, or if you’ve fallen on some hard times, you may not have the online clout that you feel you need in order to succeed. So to help you overcome this hurdle, here are three tips to help you get more positive online reviews for your business.
Give Them A Reason To Be Positive
Before you can get a positive review from a customer or client, you have to have first given them a reason to be positive. According to Kaili Killpack, a contributor to Business.com, this means that you have to do every aspect of your job right. And if you weren’t able to do this, you should at least try to do one aspect of your job in a way that rises above expectations or previous experiences. To best do this, make sure every person on your staff knows that your top priority is to have your customers or clients leave having had an experience that they’ll want to share with others for a positive reason. If you can do this, positive online reviews are sure to start rolling in.
Consider Offering Incentives
If you feel that your staff is doing their part of encouraging positive experiences with your customers or clients but you’re still not seeing the online reviews that you’d like, Sophia Bernazzani, a contributor to HubSpot.com, suggests that you begin considering offering incentives for those who do leave an online review of your business. These incentives could range from things like a coupon code, entrance in a prize drawing, gift cards, or even just money. To have the greatest results, convey that the incentive is a “thank you” for leaving this review for you.
Create Options For Leaving Reviews
If you’re going to find any success in getting people to do what you want, including leaving you positive online reviews for your business, you’ve got to make it as easy as possible for them. To help with this, Nellie Akalp, a contributor to Forbes.com, recommends that you create business profiles on all types of review website or apps so your customers can find you wherever they look. The easier it is for your clients or customers to leave a review, the more likely they will be to actually do it and feel happy about it once they’ve finished.
For businesses that want to get more positive online reviews, consider using the tips mentioned above to help you accomplish this feat.