6th November 2018

5 Elements Of A Winning Business Website Design

The prevalence of technology and the internet in today’s culture makes it an absolute must to have a well-built business website.  Many small business owners are often thrust into the role of site designer, and too often they are unprepared.

Don’t let yourself fall short when designing your new business website, and take the time to research what it takes to succeed online.  Here are five elements of a winning website you simply cannot do without.

Navigation is foundational

Navigation is a foundational part of building a solid business website.  People need a way to explore the content you’ve created, and it’s your job to build that into your design.  Navigation is one of the simplest features of your website to create.

Traditionally, a stationary (or floating) navigation bar is sufficient for a strong design.  This business site for industrial nitrogen generators shows just how functional a stationary navigation bar can be for your website.  Creativity is welcome, but simplicity should always remain the theme.

Encourage visitors to communicate

Communication should be a concept nestled at the heart of your organization’s foundation.  You need an efficient way of keeping in touch with your target audience to maintain a firm grasp on the pulse of the community.  

In addition to the traditional “Contact Us” page, you should work to draw communication from users in other ways through your design.  Try adding a contact number to your homepage, and learn to champion the “call to action.”

Optimize your design for mobile access

Mobile users on the internet are becoming more prevalent every day, and your business website needs to be prepared to properly adjust to the needs of mobile visitors.  Designing for a full-sized laptop or PC screen won’t make the cut in 2018.  

Add media queries to your design coding, and your mobile visitors will thank you.  Media queries will automatically detect the size of the screen currently viewing your information and automatically adjust the display to fit.  

Build a well-written blog section

Add a “Blog” section to your navigation bar, and fill it with excellent, industry-specific, content for users to enjoy.  Engage visitors with intriguing, well-written blog posts, and give them a reason to come back for more. A great blog presence will draw returning visitors and loyal readers.  

Incorporate the concepts of SEO

Search engine optimization is arguably the very first set of information you should commit to knowledge.  The concepts of SEO will help you create more effective digital content, and lead you down the path to boosted visibility online.  

Great SEO practices mean that your digital content will rank higher in the SERPs (search engine results pages).  Ranking higher in the SERPs means that more web users will see your information first when they search relevant terms.  

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